Bob Dylan, Chrysler, And Unintended Consequences

Advertisers and celebrities really need to be careful when they get in bed together. Consider the starring role of anti-establishment hero Bob Dylan in Chrysler’s 2013 Superbowl commercial. By associating itself with the once-iconoclastic Dylan, the Chrysler corporation was trying to be seen as rebellious. Unfortunately, the reverse was equally true: by “selling out” to a completely mainstream manufacturer, Bob Dylan torpedoed a lifetime’s worth of artistic credibility.


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