A Good Time To Buy Lenses

I was surprised to discover today that all my favorite Canon lenses are actually on sale for the rest of the week (until July 6). If you’ve been putting off a lens purchase, this is probably the best chance you’ll get for a while.

Canon Zooms
These two lenses aren’t cheap, but if you have both of them, you can shoot almost anything from architecture to wildlife.

The Canon 24-70mm f/2.8 was the first Canon lens I bought, and it’s still my go-to glass. It was recommended to me by a National Geographic photographer, who told me that it was “almost as sharp as a prime.” Indeed it is! Its wide-to-normal range is great for stills, and even better for video. Right now, it’s $200 off.



The same goes for the Canon 70-200mm f/2.8, which picks up where the 24-70mm leaves off, and continues substantially into the telephoto realm. Go to any fashion show, sporting event or concert, and you’ll see a little forest of these white-barreled lenses sticking out of the press area. Right now, it’s $150 off.


Fundamental Primes
There are three prime lenses that I use all the time. Right now, all three of these are $50 off.

1) The Canon 20mm f/2.8 is the best lens I’ve found for handheld DSLR shooting. The super wide angle (especially on a full-frame camera like the 5D) is great for getting up close and personal to your subject, and it also absorbs a lot of camera-handling motion.


2) The Canon 50mm f/1.4 is the perfect lens for adding shallow depth-of-field bokeh goodness to your shoot. The f/1.4 is substantially less expensive than the f/1.2, and over 99% of the time, nobody could possibly tell the difference. If you only have one lens, it should be this one.


3) I recently compared the Canon 85mm f/1.8, to the 85mm f/1.2 that costs four times more, and found that the 1.8mm gave equivalent image quality with a huge improvement in ease-of-use. It’s not particularly useful for video, but it’s virtually the only lens I use for photo portraits.

Good glass is not a light purchase, but it is important. If you’re a Canon DSLR shooter, you won’t go wrong with any of these lenses.

One Reply to “A Good Time To Buy Lenses”

  1. Question, for talking head videos I assume its best to use a portrait lens? For example, in medical photography still images they recommend 105 mm for face shots so as not to distort the proportions of the facial features, which I believe is about 55 in the digital world. For videos, if u are using a digital lens, what focal length lens would u recommend for talking head shots? Or does distortion or proportions not matter with video lenses?

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