I worked with 16mm film back in film school (back when film students used actual film), and I was always somewhat disappointed with how it looked. It was drastically better than the video of that era, but the footage always looked vaguely cheesy.
So, when Blackmagic announced a $995-priced, pocket-sized camera that would shoot RAW video from a 16mm-sized sensor, I didn’t expect to be particularly impressed.
Well, I was wrong. Courtesy of John Brawley, who works with Blackmagic on the development of their cameras, here is some sample footage from the Blackmagic Pocket Cinema Camera. This is just handheld, run-and-gun footage shot with available light, using a 12-35mm Panasonic lens, and it looks sick. In a good way.
If I were any other camera manufacturer, I would be losing a lot of sleep over Blackmagic. How can you convince someone to rent a RED or an Alexa for $1,000+ per day, when they can buy one of these Pocket Cinema Cameras for same price? Of course, an even tougher sell would be to convince someone to buy a RED or an Alexa for $40,000+, when they can take home the Blackmagic Production 4K camera for less than one-tenth of that price.