Usually, work slows down in the summer, but 2012 has been busy! To refresh the very successful “Pig Proclamation” TV campaign, I was asked to direct two more Piggly Wiggly commercials for the summer season. Instead of the documentary-style approach we took previously, these were “day in the life” concept spots in which the viewer is spoken to directly by Pig employees: a butcher and a produce manager.
After shooting so much in the grocery stores during the Proclamation campaign, my crew and I had a great handle on how to swoop in and light the somewhat challenging environment. These spots were shot over two days, on the Panasonic AF100. A couple of the scenic shots were shot on the 5D Mark II.
These spots also mark the first step towards my official transition from Final Cut Studio to Adobe CS6. Here were a few of my immediate reactions
1) Being able to import my footage directly into Premiere Pro from the AF100 and 5D2 camera files instead of having to transcode everything for Final Cut is a huge time and space-saver!
2) I have come to rely on Magic Bullet Colorista II for grading in Final Cut, and being able to use the same plugin with Premiere made the transition a lot easier.
3) I had to filter some background noise out of the in-store audio shots. In Final Cut, I would have struggled to do this in Soundtrack. From Premiere, I sent the clip to Adobe Audition, and the noise reduction was done far better than I imagined it could be, in seconds.
4) Being able to watch a decent real-time preview of everything on the timeline without having to re-render every time I changed an effect was a huge breath of fresh air. I’ve heard other editors complain that Premiere takes longer to export than Final Cut, but I found that Adobe Media Encoder works just as fast, if not faster, than Compressor.
5) Premiere definitely takes some getting used to. For example, in Final Cut, you can select a number of transition points, and drop a transition (e.g. a dissolve of a predetermined length) onto all of them at once. In Premiere, not only do you have to specify each transition individually, but you have to zoom way in on the timeline in order to select the dissolve itself (as opposed to the handles that allow you to adjust the length of the transition).
Overall, I’ve really enjoyed my first steps with Premiere. I feel very slow working in it, because I lived and breathed Final Cut for over a decade and could fly through it, but this is definitely the future, so I’m embracing it.